Campaign Articulation

Young technology companies know instinctively what they do and the competitive edge that their products and services provide to their customers. But they often struggle to articulate this.

It's especially difficult for companies to explain an innovative technology that only a handful of specialists fully understand.

The first thing we do with all new clients is to help them develop a succinct description of their business and the position they occupy in their market space — it’s more difficult than it sounds.

We carefully consider the critical words that will help journalists understand — and accurately describe — our clients’ business.

These brief positioning descriptions are not fixed in stone; they are constantly reviewed and are likely to develop over time as the client’s business develops.

Jargon and management-speak do not impress journalists or investors. We help you keep it concise and interesting, dispensing with meaningless or imprecise language.

Our services:

• campaign articulation
• ongoing media relations
• new media
• visuals
• crisis management
• media monitoring and evaluation

Researching business areas

Before embarking on a media relations campaign, it may be advantageous to research the business niche and the potential and actual competition. Several members of the Palam team are trained researchers and can quickly and effectively compile a business context document to assist in developing a media strategy.