Ongoing media relations

The main focus of Palam activities is pro-active media relations over a sustained period.

We prepare a realistic plan to suit a client’s budget and implement it — paying attention to changing client priorities, developing environments and emerging opportunities.

We use our media databases, continuous publication and subject-area research and personal networks to open up media opportunities for clients.

The nuts and bolts:

• news releases
• case studies
• technical articles
• features
• interviews
• events
• media training

Our services:

• campaign articulation
• ongoing media relations
• new media
• visuals
• crisis management
• media monitoring and evaluation

Getting the most from media relations

Media relations works best as a partnership — don’t think of it as something that you contract out and forget about. Ongoing dialogue with clients enables us to appreciate their constraints, priorities and aspirations and leads to a rewarding relationship.