Media Monitoring & Evaluation

To help track clients’ progress, we evaluate their coverage and produce regular reports with quantitative and qualitative data to inform future plans and strategies.

To gain an even better perspective of a client’s reputation, we can also track their competitors and the issues in their business area that are currently the focus of media attention.

All our clients receive cuttings as they appear and a regularly updated cuttings book to assist in their marketing activities.

• campaign articulation
• ongoing media relations
• new media
• visuals
• crisis management
• media monitoring and evaluation

Reputation metrics

Measurement of reputation is challenging, but we quantify where we can to gain a measure of the progress being made.